Inspired by great photographers such as Beaton, Bailey and Lategan, he borrowed some gowns from a top fashion designer who then commissioned him. What started as a test, became a spread in one of the UKs leading fashion magazines of the time.

He built a reputation for creating ‘classic’ images in couture and bridal wear. A leading UK bridal wear couture designer then commissioned Bruce and the success of the images created a chain reaction, bringing a queue of top bridal wear and couture designers to his studio to shoot their collections.

Bruce’s classic fashion images inspired lingerie, hosiery and swimwear commissions from established and prestigious brands and an editorial shoot in Tobago led to many years of shooting high fashion around the world.

Whether advertising campaigns or catalogues, shooting in some of the world’s most beautiful locations, Bruce arranges complete production for his shoots.  Sourcing the production teams, location managers, catering, transport, even helicopters and arctic supply vessels, Bruce controls all of the elements of his high calibre shoots.

These developments have given Bruce a truly world wide audience and an opportunity to educate and influence from a unique position of having had a genuinely successful career in fashion photography.